Embed from Getty Images
5 Seconds of Summer is (from left to right): Luke Hemmings, Calum Hood, Ashton Irwin, and Michael Clifford)
With 5 Seconds Of Summer (or 5SOS for short) rising up the charts in the past year, it’s difficult to not know of this band. The Australian pop punk/boy band hybrid has recently been broadcasted across many mainstream media outlets including: 102.7 KIIS FM, Jimmy Fallon’s “The Tonight Show,” and Good Morning America. As catchy as their tunes are to their fans, it still begs the question, how did 5SOS gain such a large and dedicated fan base in such a small amount of time? One Direction is the simplest answer to this question.
According to Billboard.com, One Direction owns a pretty hefty financial stake in 5SOS. One Direction’s investment is labeled as “5SOS LLP,” a London based “company” that includes all four members of 5 Seconds Of Summer and One Mode Productions. The “company” is the financial investment 1D made in 5SOS and in return, One Direction gets roughly 50 percent of 5SOS’s profits.
One Direction took an interest in 5SOS when they stumbled across some of 5SOS’s YouTube cover videos. Members of 1D then started tweeting about the band often, and soon enough, decided to take 5SOS on their world tour as an opening act.
It’s clear to see 5SOS has a financial powerhouse behind them driving their success, but what really sets them apart is their love for rock music.
Yes, 5SOS may be the hottest group in Top 40 music today, but their hearts are still in independent pop punk.
Long before One Direction took notice of the band, 5SOS made a modest following of YouTube viewers as the band would acoustically cover some of their favorite pop punk/independent artist such as All Time Low, Mayday Parade, A Day To Remember and Blink 182.
Although the band has gone from four Australians doing YouTube covers to selling out the Los Angeles Fourm in about a year’s time, the band still have not forgotten their ties to punk rock.
Just as One Direction tweeted about 5 Seconds of Summer, 5SOS did the same for pop punk band State Champs.
Michael, 5SOS’s guitarist, received some hate from State Champs “fans” for posting this tweet since they feared One Direction fans would then start liking State Champs. Regardless of what these self proclaimed, “fans” said to Michael, this is what separates 5SOS from other boy bands. The band can appeal to both the Top 40 and Punk Rock communities of music and the band also has a deep love for both communities
With the financial support of One Direction and dedicated fans of various music tastes, it’s easy to now see why everyone is buzzing about 5 Seconds Of Summer. It seems like nothing is impossible for the quartet right now. Dedicated fans now wait in anticipation to see what’s next for the band that seems to have whole world in their hands.